Dating software Siren, which empowered ladies, shuts straight down after running away from cash

Dating software Siren, which empowered ladies, shuts straight down after running away from cash

by Taylor Soper on April 5, 2017 at 11:36 am April 7, 2017 at 7:23 am

Sound the alarm for ladies in search of one thing apart from conventional relationship apps: Siren is shutting straight down.

The app that is seattle-based which billed it self as an option to internet sites such as for instance Tinder and with a concentrate on empowering females, is shutting its doorways after operating away from cash.

Siren co-founder Susie Lee penned an article Tuesday detailing the causes for the business’s shutdown. She noted that Blackrun Ventures, which just last year spent $225,000 as an element of Siren’s seed round, had never “completed their obligation.”

“Instead, we received tiny, unpredictable quantities, aided by the other investors fearlessly stepping forward,” Lee penned. “Through the commitment among these committed individuals we had been in a position to carry on development, nonetheless we’re able to never ever plan beyond a couple of months, hindering development, milestones, and brand new capital possibilities.”

In a meeting with GeekWire, Lee stated that “all closing docs have been finalized, but never finished their commitment.”

“Instead, they issued little, unpredictable tranches, usually with months in the middle, despite sometimes daily requested updates and repeated assurances,” Lee noted.

Blackrun Ventures, which invested included in its women-focused investment supply, nevertheless lists Siren on its profile web page. We’ve reached out to the company for lots more details and can upgrade this post when we hear straight back. Improve: on, Blackrun responded to GeekWire and provided this statement friday:

“Blackrun Ventures joined up with a quantity of investors to take part in Siren’s $500,000 seed financing round. While the investor that is lead we committed $225,000, of which 75% had been disbursed over the past one year after the completion of due diligence.

We had been dedicated to supplying the rest associated with the investment to aid Siren’s expansion, and delivered our consultant to utilize the united group on the strategic way. Regrettably, the founders determined on April 4th to shut along the business.

The app that is dating is crowded and highly competitive, but our reasons behind purchasing Siren had been strategic, and we also had been won over by the eyesight and passion associated with the company’s founders. However, although we still see prospect of the business enterprise, specially internationally, we respect their choice.”


“Despite the doubt shadowing us, we did our better to build on our energy, doing every thing in your capacity to stay afloat,” Lee penned when you look at the post. “But without a means to harness and circulate funds for expansion, we merely could maybe not develop fast sufficient. The efforts of two co-founders alone are not adequate to take on the well-funded businesses in this room. Regrettably, this comes at the same time whenever Siren revealed traction—relocation that is strong expansion to nyc, the forming of key partnerships, and individual success tales that inform us we had been onto one thing unique.”

Siren CEO Susie Lee celebrates the App of this win at the 2015 GeekWire Awards year.

Established in 2014 by Lee and co-founder Katrina Hess, who served as COO, Siren differentiated it self off their dating apps by prioritizing women’s security and enabling users to interact through their responses to day-to-day concerns given by regional companies and neighborhood social icons. The software relied on conversation as a starting point instead than long profiles or photo searching.

“We’ve created the very first mobile platform created for unforeseen and constructive flirting,” Lee told GeekWire in 2014.

After winning the GeekWire App of the season honor in 2015, Lee and Hess relocated Siren to new york earlier this September as entrepreneurs-in-residence in the brand new Museum’s incubator system, brand new INC.

Lee stated the organization was “pre-revenue,” but had a revenue that is three-pronged eyesight that included online-to-offline partnerships with regional companies, paid subscriptions, and “psychometric data analysis of aggregate user reactions.”

The application had 38,000 new users, with an 80 response that is percent to initial communications, Lee noted. Siren had raised $960,000. Its just employees that are current the 2 co-founders, who are both now back in Seattle.

Here’s Lee’s complete weblog post:

It really is with heavy hearts—and eyes to your future—that we should announce that Friday, April 7, 2017, Siren will likely to be shutting our “doors.”

Whilst it’s perhaps not uncommon for a startup to operate away from cash, the way in which we ran away ended up being since unanticipated as it had been damaging. At the start of 2016, we shut our round with a lead investor whoever objective was to support female-centric businesses and who saw the prospective in Siren’s clear differentiation in a saturated market. Yet, around this writing, a full twelve months later on, they usually have maybe not finished their responsibility. Alternatively, we received little, unpredictable quantities, because of the other investors fearlessly stepping ahead. Through the commitment among these committed individuals we had been in a position to carry on development, nonetheless we’re able to never ever plan beyond a couple of months, hindering growth, milestones, and brand new capital opportunities.

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